What Entrepreneurship Really Means: Your 5 Keys to Growth (According to Founder Ammar Mango)

What Entrepreneurship Really Means: Your 5 Keys to Growth (According to Founder Ammar Mango)

Can You Learn “Entrepreneurship”? 

Short answer? Yes

Despite the rapid growth and transformation of the business industry, entrepreneurship has always been a dynamic landscape, where people from various backgrounds offer all sorts of innovative solutions—anyone can become an entrepreneur. All you need is the right mindset and the right idea to get you started. Ammar Mango, the founder of Case In Point, knows a thing or two about it. 

With 30+ years of experience working with business owners under his belt, as well as being an entrepreneur himself, he understands the ins and outs of running a business, what it takes to rise to the top, and how to overcome the fears and challenges entrepreneurs and thought leaders might have when it comes to the future of their business. 

With a remarkable journey marked by turning ideas into reality, Ammar has summarized his experiences into five essential keys that unlock the doors to entrepreneurial success based on his experience working with businesses big and small.

The 5 Keys to Growth as an Entrepreneur

1. Clear Your Mind

In the bustling world of entrepreneurship, clarity of thought is the lighthouse that guides the ship. Ammar emphasizes the significance of a clear mind unburdened by distractions. A cluttered mind is a barrier to objective thinking and strategic planning. He also suggests that the ability to break down complex challenges into their fundamental, primal principles is the cornerstone of efficient problem-solving. 

Take Elon Musk as an example; before starting his company SpaceX, he tried buying space rockets but suppliers didn’t take him seriously. He had a challenge ahead of him: building rockets. Instead of complicating matters, he resorted to the simplest solution you could think of—building the rockets himself. He hired an aerospace consultant and read book after book about space rocket manufacturing. He’s no aerospace expert, yet determined to get to his goal, he decided to go back to the fundamentals of rocket building and eventually reached his goal of running a spacecraft manufacturing business.

The noise of the modern world, brimming with all sorts of complex information and opinions, can hinder creative thinking and decision-making. Achieving clarity requires deliberate efforts, such as mindfulness practices and disconnecting from the constant stream of digital stimuli. 

By embracing a clear mind, entrepreneurs can approach problems with renewed focus, enabling them to dissect challenges and develop innovative solutions by starting from the ground up. 

2. Don’t Just Chase the Money, and Don’t Just Chase the Pain Either

We all have pains, and we all have problems we wish we had a solution to to make our lives easier. In fact, if we’re desperate enough, we might even go as far as to pay for solution that might make our lives all the more enjoyable and hassle-free. Which leads us to one of the cardinal rules of successful entrepreneurship, according to Ammar, and that is the pursuit of pain and money in equal measure. A successful business is not solely based on catering to people’s pain points; it also demands an alignment of those pain points with the target customer’s financial ability to address them. 

As an entrepreneur, it’s important that you seek out problems that resonate deeply with potential customers, causing them to keenly seek solutions to ease their problems. And while that’s a good starting point, the equation is still incomplete without the financial capability of the potential customers in question. Entrepreneurs should identify problems that people are willing to pay to have solved. By chasing both pain and money together, entrepreneurs can forge a path toward sustainable business growth that starts off strong and lasts a long time.

3. Be the Contrarian

We often think of entrepreneurs as the disruptors who aren’t afraid to challenge conventional wisdom and redefine industries, and so Ammar urges aspiring entrepreneurs to embrace that inner contrarian—someone who questions prevailing norms and seeks to challenge the status quo.

Innovation thrives when individuals examine existing practices that seem illogical or counterintuitive. By deconstructing these practices and forming hypotheses, entrepreneurs can experiment with alternative approaches. This willingness to challenge established norms often leads to groundbreaking insights and the birth of disruptive business concepts. 

Question things, be curious. 

4. Practice Innovation and Creativity

There’s a popular, common assumption that most hold onto and it is that creativity and innovative thinking are innate qualities that people are just lucky enough to be born with, but Ammar doesn’t think so—to him, innovative thinking and creativity are skills that can be built through practice. And while some individuals may benefit from educational systems that foster these traits, the ability to innovate is not confined to a select few. It’s never too late to build and hone these invaluable skills. 

Our advice is as follows: practice makes perfect. Entrepreneurs should actively seek opportunities to challenge their creativity, experiment with novel ideas, and refine their problem-solving abilities. Embracing failure as a learning experience is crucial in this journey, as it enables you to reiterate and improve your innovative solutions.

5. Embrace Collaboration

Entrepreneurship, though often portrayed as a solitary pursuit, thrives on collaboration and collective wisdom. Ammar always underscores the importance of collaboration in fostering excellence and turning visionary concepts into a reality.

Every entrepreneur possesses a unique blend of knowledge and expertise. While you, as an entrepreneur, may hold specialized insights, there are others who possess a type of knowledge that is complementary to yours. Collaborating with like-minded individuals or experts from diverse fields can yield remarkable results. These partnerships can bridge gaps in knowledge, accelerate growth, and enhance the quality of your ventures.

Mindset is important, but so is setting up the right strategy

The path to success continues with the disciplined practice of innovation and creativity, letting go of the myth that these traits are inherent rather than nurtured.

And while having the right mindset is part of the equation for becoming a successful entrepreneur, it’s missing a very integral component: a solid business strategy.

If you’re ready to dive deeper into the best strategy to adopt for your business, and explore how to transform your entrepreneurial journey, look no further than Ammar’s upcoming book, “EBOSS: A Simple Strategy for Outrageous Growth.” This book encapsulates Ammar’s decades of experience and knowledge dealing with businesses across different industries, offering practical insights, case studies, and actionable strategies to help you navigate the complexities of entrepreneurship. You can preorder and secure a copy by following the link here.

We’re sharing our Founder Ammar’s insights not only to give you the confidence to take the first step onwards in your journey as an entrepreneur, but also inspire a new generation of business leaders to envision and realize that their own success stories are not far within reach. Aspiring entrepreneurs would do well to take note of these five keys.

Remember, success is not solely defined by the destination but by the steps you take to get there. Ammar’s EBOSS book coupled with his insights into successful entrepreneurship, you have the opportunity to not only unlock doors but also transform the very business landscape you navigate. 

Preorder “EBOSS” today and embark on a journey that aligns perfectly with the principles shared in this article—a journey of clarity, innovation, and collaborative growth.